têtu kaléïdoscope
- 2024

product design
ux ui
art direction
illustration

Têtu, a French LGBTQIA+ magazine renowned for its open-mindedness and innovative artistic approach, is committed to breaking taboos and deepening the understanding of this culture worldwide. To achieve this, the magazine launched a call for projects aimed at developing content that highlights LGBTQIA+ artists and their work.

In response to this initiative, we designed a creative, playful, and immersive tool that invites users to explore various works of art while expanding their knowledge: Kaléïdoscope. This project offers an interactive interface that not only guides users through their artistic discovery but also serves as a lexicon, an ABC guide, and a dictionary. The goal is to raise awareness and provide an enriching experience that goes beyond simply browsing content.

To boost engagement, the experience is gamified: users can collect badges as they explore, and store their favorite works in their personal Kaléïdoscope—the central feature of the tool. This Kaléïdoscope can then be shared across social media, allowing users to showcase their curated collection and further spread the appreciation of LGBTQIA+ art.

Fictive project created in collab with Cécile Riembault, Léna Benard & Ilies Allali.

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