From the moment I was old enough to understand, I’ve been captivated by the power of image and identity. How can you breathe life into an image, infuse it with subtle intention? How can you spark emotion, and seduce through visuals?

These questions led me to study art direction, beginning with a 2 years foundation in applied arts and design, followed by a specialization in visual communication. After two years of work-study in agencies and earning a Master's degree in Art Direction, I decided to carve my own path.

For two years, I navigated the freelance world, mainly in the independent music industry.
I had the opportunity to craft visual identities for artists, design album covers, and handle art direction for musical institutions.

In 2022, I took a turn and went back to school for a Master's in User Research and User Interface. I felt the need to dig deeper into the human and sociological aspects of design,
which naturally drew me towards UX while enhancing my skills in digital art direction.

Now, I’m looking to fuse my creative vision with human-centered design principles, shaping visual identities that are as thoughtful as they are impactful, within a creative agency or music label.